Google Sheets
January 15, 2024

Google Sheets: utm Extractor

In the world of PPC campaigns, UTM parameters are essential for tracking and analyzing the effectiveness of your marketing efforts. However, extracting specific information from long URLs filled with UTM…
PPC
March 29, 2023

Maximizing PPC Revenue: Expert Tips for Crafting High-Converting Landing Pages

Your website's landing page can make or break your Pay-Per-Click (PPC) campaign. With billions of websites and increasing numbers of online users, you must ensure your landing page is optimized…
PPC
March 29, 2023

Mobile PPC Mastery: How to Optimize Your Campaigns for Maximum Clicks and Conversions

Mobile PPC optimization is the key to unlocking the full potential of your digital marketing campaign. It is no secret that mobile usage has skyrocketed over the past few years,…
PPC
March 29, 2023

Unleashing the Power of Machine Learning: A Game-Changer in B2B PPC Marketing for Optimal Results

Welcome to the ever-evolving world of digital marketing, where the only constant seems to be change itself. And with the dawn of machine learning, the world of PPC marketing is…
PPC
March 23, 2023

Tips For Finding The Best PPC Agency For Your Business

Finding the right PPC agency to manage your advertising campaigns can be a daunting task – especially if you're new to the world of Pay-Per-Click (PPC) marketing. But don't despair!…
BusinessPPC
February 23, 2023

How to Optimize Customer Acquisition Campaigns for Better LTV

As a business owner or marketer, you know that the key to success is acquiring new customers while retaining current ones. But how do you optimize your customer acquisition campaigns…
PPC
February 16, 2023

5 Benefits of Working with a PPC Agency

If you want to boost your business's digital marketing efforts, a PPC (Pay-Per-Click) agency can be a valuable partner. By managing your PPC campaigns, a PPC agency can help you…
PPC
February 16, 2023

Track, Adjust, Succeed: A Proven Strategy for Maximizing Your Media Spend and Boosting ROI

As a digital marketer, user acquisition specialist, or PPC manager, you know that spending your monthly media budget effectively is crucial to achieving your goals. But how can you ensure…
BusinessPPC
January 23, 2023

How did we launch over 50 campaigns in more than 20 countries in Q4?

In Q4, we worked on a client's marketing plan that included more than 50 campaigns in different business lines, regions, countries, and languages, utilizing channels such as Google, YouTube, Facebook,…
BusinessPPC
January 2, 2023

How did we triple conversions while lowering CPA by 58% for our SaaS product client?

It can be difficult to scale an ad account while lowering costs per conversion at times. Each goal usually requires a unique set of solutions and tactics, which can sometimes…
Free Templates
January 2, 2023

Track your daily performance using this Supermetrics template

As a digital marketer, staying on top of your pay-per-click (PPC) campaigns is crucial for the success of your business. That's why we're excited to announce the release of our…
PPC
November 21, 2022

On the importance of creative assets

When it comes to marketing - and especially digital marketing - the uninitiated will usually think of a specific asset. Whether this is a photo, a video, or a very…
BusinessPPC
November 21, 2022

5 Ways to Run Your Remote PPC Agency More Efficiently

Our remote PPC agency team has come up with five ways to streamline our processes and make our days run more smoothly without sacrificing efficiency or effectiveness. If you’re running…
Business
February 2, 2022

We generated 10,879 conversions in January. This is what we’ve learned

Creative & messaging matter. A lot. We dropped the cost per signup from $150 to $50 by introducing a new creative that: A - looked much better. B - contained…
SaaS
September 26, 2021

Creating Demand for Innovative B2B Tech With a LinkedIn & Google Combo

Creating demand where none existed before is kind of like magic. Think about it: it wasn’t too long ago that no one knew what cryptocurrency, blockchain, AI, or even smartphones…
E-Commerce
August 19, 2021

Optimizing Your Way to Profitable Scale

So you’ve managed to launch an effective UA campaign that generates an impressive ROAS on your $20K budget. You may even be generating $40-60K from that modest ad budget. That’s…
E-Commerce
August 15, 2021

Segmenting Audiences for Your Scale-Up Machine

There’s something magical about how a well-crafted PPC ad makes people take actions that they weren’t planning on taking before they saw it. One minute you’re catching up on Facebook,…
E-Commerce
August 11, 2021

Crafting A Scale Up Messaging Strategy that Works

High-impact PPC ads compel your target audience to take a desired action. Whether that’s signing up for a newsletter, purchasing a product or recommending your service, great ads make fingers…
E-Commerce
August 8, 2021

Strategize Your Way to Ecommerce Scale-Up Success

The ecommerce industry is blowing up. Shopify estimates that online will account for a whopping 18.1% of worldwide retail sales in 2021, up 45.8% from just two years ago. And…