Google Sheets: Count’em – a quick category counter
Since creating this Named function a few weeks ago, I've been using it every single day. So I thought I should share it. While dealing with spreadsheets, you probably run…
Google Sheets: utm Extractor
Google Sheets: utm Extractor
In the world of PPC campaigns, UTM parameters are essential for tracking and analyzing the effectiveness of your marketing efforts. However, extracting specific information from long URLs filled with UTM…
Maximizing PPC Revenue: Expert Tips for Crafting High-Converting Landing Pages
Maximizing PPC Revenue: Expert Tips for Crafting High-Converting Landing Pages
Your website's landing page can make or break your Pay-Per-Click (PPC) campaign. With billions of websites and increasing numbers of online users, you must ensure your landing page is optimized…
Mobile PPC Mastery: How to Optimize Your Campaigns for Maximum Clicks and Conversions
Mobile PPC Mastery: How to Optimize Your Campaigns for Maximum Clicks and Conversions
Mobile PPC optimization is the key to unlocking the full potential of your digital marketing campaign. It is no secret that mobile usage has skyrocketed over the past few years,…
Unleashing the Power of Machine Learning: A Game-Changer in B2B PPC Marketing for Optimal Results
Unleashing the Power of Machine Learning: A Game-Changer in B2B PPC Marketing for Optimal Results
Welcome to the ever-evolving world of digital marketing, where the only constant seems to be change itself. And with the dawn of machine learning, the world of PPC marketing is…
Tips For Finding The Best PPC Agency For Your Business
Tips For Finding The Best PPC Agency For Your Business
Finding the right PPC agency to manage your advertising campaigns can be a daunting task – especially if you're new to the world of Pay-Per-Click (PPC) marketing. But don't despair!…
How to Optimize Customer Acquisition Campaigns for Better LTV
How to Optimize Customer Acquisition Campaigns for Better LTV
As a business owner or marketer, you know that the key to success is acquiring new customers while retaining current ones. But how do you optimize your customer acquisition campaigns…
5 Benefits of Working with a PPC Agency
5 Benefits of Working with a PPC Agency
If you want to boost your business's digital marketing efforts, a PPC (Pay-Per-Click) agency can be a valuable partner. By managing your PPC campaigns, a PPC agency can help you…
Track, Adjust, Succeed: A Proven Strategy for Maximizing Your Media Spend and Boosting ROI
Track, Adjust, Succeed: A Proven Strategy for Maximizing Your Media Spend and Boosting ROI
As a digital marketer, user acquisition specialist, or PPC manager, you know that spending your monthly media budget effectively is crucial to achieving your goals. But how can you ensure…
How did we launch over 50 campaigns in more than 20 countries in Q4?
How did we launch over 50 campaigns in more than 20 countries in Q4?
In Q4, we worked on a client's marketing plan that included more than 50 campaigns in different business lines, regions, countries, and languages, utilizing channels such as Google, YouTube, Facebook,…
How did we triple conversions while lowering CPA by 58% for our SaaS product client?
How did we triple conversions while lowering CPA by 58% for our SaaS product client?
It can be difficult to scale an ad account while lowering costs per conversion at times. Each goal usually requires a unique set of solutions and tactics, which can sometimes…
Track your daily performance using this Supermetrics template
Track your daily performance using this Supermetrics template
As a digital marketer, staying on top of your pay-per-click (PPC) campaigns is crucial for the success of your business. That's why we're excited to announce the release of our…
On the importance of creative assets
On the importance of creative assets
When it comes to marketing - and especially digital marketing - the uninitiated will usually think of a specific asset. Whether this is a photo, a video, or a very…
5 Ways to Run Your Remote PPC Agency More Efficiently
5 Ways to Run Your Remote PPC Agency More Efficiently
Our remote PPC agency team has come up with five ways to streamline our processes and make our days run more smoothly without sacrificing efficiency or effectiveness. If you’re running…
We generated 10,879 conversions in January. This is what we’ve learned
We generated 10,879 conversions in January. This is what we’ve learned
Creative & messaging matter. A lot. We dropped the cost per signup from $150 to $50 by introducing a new creative that: A - looked much better. B - contained…
Creating Demand for Innovative B2B Tech With a LinkedIn & Google Combo
Creating Demand for Innovative B2B Tech With a LinkedIn & Google Combo
Creating demand where none existed before is kind of like magic. Think about it: it wasn’t too long ago that no one knew what cryptocurrency, blockchain, AI, or even smartphones…
Optimizing Your Way to Profitable Scale
Optimizing Your Way to Profitable Scale
So you’ve managed to launch an effective UA campaign that generates an impressive ROAS on your $20K budget. You may even be generating $40-60K from that modest ad budget. That’s…
Segmenting Audiences for Your Scale-Up Machine
Segmenting Audiences for Your Scale-Up Machine
There’s something magical about how a well-crafted PPC ad makes people take actions that they weren’t planning on taking before they saw it. One minute you’re catching up on Facebook,…
Crafting A Scale Up Messaging Strategy that Works
Crafting A Scale Up Messaging Strategy that Works
High-impact PPC ads compel your target audience to take a desired action. Whether that’s signing up for a newsletter, purchasing a product or recommending your service, great ads make fingers…
Strategize Your Way to Ecommerce Scale-Up Success
Strategize Your Way to Ecommerce Scale-Up Success
The ecommerce industry is blowing up. Shopify estimates that online will account for a whopping 18.1% of worldwide retail sales in 2021, up 45.8% from just two years ago. And…