In the world of PPC campaigns, UTM parameters are essential for tracking and analyzing the effectiveness of your marketing efforts. However, extracting specific information from long URLs filled with UTM parameters can be a daunting task. That’s where our UTM Extractor tool comes into play.

At Mediaflowzz, we understand the challenges of managing PPC campaigns. To tackle the issue of cumbersome URL analysis, we’ve developed a simple yet powerful tool within Google Sheets: a Named Function designed specifically for extracting UTM parameters.

Using the UTM Extractor: A Step-by-Step Guide

Our UTM Extractor is incredibly user-friendly and requires just two pieces of information:

The URL: Input the full URL containing the UTM parameters.
Field Name: Specify the UTM parameter you wish to extract, such as source, medium, or campaign.
Pro Tip: Link the UTM field name to a specific cell in your sheet. This way, you can change the parameter you’re extracting without altering the entire formula.

Getting Started

If you’re new to Google Sheets Named Functions, you can read about it here.

We’ve made it easy to integrate our tool into your workflow. Simply copy our Google Spreadsheet example and import the function into your own sheet. This way, you can start extracting UTM data with ease and efficiency.

Omri Levy

Author Omri Levy

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