In this episode, I get to speak with Efrat Fenigson.
Efrat Fenigson is a Marketing & personal branding expert, recently evolved into a Citizen Journalist when the void left by the mainstream media censorship and silencing of dissenting voices became too big to bear.
Efrat is a co-founder of G-CMO Forum, a community of Israel’s top CMOs from global companies, and during her career, she served as CMO & Marketing lead of companies such as Mindspace, Airobotics, Viaccess-Orca and more.
Where to reach our guest:
Efrat’s Linkedin profile: https://www.linkedin.com/in/efrat/
The international conference for branding start-up companies: https://brandacademy.co.il/show/
Generative AI Course: https://www.g-cmo.com/ai-course-2/
Valuable Takeaways:
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- Leverage the voice of the customer to increase reach and awareness at low costs.
- CMOs should mix high-budget activities such as PPC and trade shows with high ROI channels such as organic social, direct mail, personal LinkedIn outreach, etc.
- Manage stress levels by Listening to your inner conversation and don’t hesitate to get help and support from your peers and managers.
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Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
