In this episode, I get to speak with Eve Mamane.
Eve is an ex-Googler and an experienced marketer who got to work with amazing companies such Fiverr, Upright and Mixtiles.
She is now the Co-Founder and CRO of a new startup – Agave Health, which develops comprehensive care for adult ADHD.
Where to reach our guest:
LinkedIn : https://www.linkedin.com/in/eve-lise-mamane-79b94954/
- As an outside marketing consultant, look at the raw data for at least one year back and find interesting trends. Then, sit with people in the department to understand what has been working well for them.
- The biggest challenge for marketing leaders is to connect all the dots and create a seamless user experience from A to Z.
- Know how to say no to ideas that don’t fit the strategy of the company.
- Utilize external agencies or consultants to look at things from the outside.
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