Planning for a new B2B SaaS product launch
In this episode, I get to speak with Itai Varochik. He has led marketing activities for B2B and B2C companies from conceptualization to business expansion with tons of joy and proven success.
As a growth marketer at Spark Beyond he works on an AI-powered Problem Solving Platform that offers an unprecedented capacity to empower organizations to shape their future, rather than just predict it.
- It is a challenge to find the real pain points and needs in a saturated market such as data analytics.
- Do a thorough competitive analysis and position yourself really well before you go to the market.
- Focus on the actual real pain that you’re taking away.
- Use builtwith to build the optimal audience for your launch.
- Track “power users” and send the data back to the ad platforms.
Let’s Start Scaling!
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