Product marketing using social proof
In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo.
- Deal with uncertainty in your marketing by having market benchmarks.
- Get early feedback from your users and start iterating on it.
- Build the marketing resources for the marketing teams when launching a new product to the market.
- Run AB test on new features for customers and get user-generated content out of it.
- Deliver more value by creating communities around your product.
- Get out there and ask your users to create content about your brand.
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