January 26, 2022 in Podcast

E7 – Douglas Baltman | Product marketing using social proof

Product marketing using social proof In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in…
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January 12, 2022 in Podcast

E6 – Do the leg work when optimizing your PPC campaigns | with Aron Skversky

Do the leg work when optimizing your PPC campaigns In this episode, I get to speak with Aron Skversky. Aron and I worked together ages ago in K Logic, where…
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December 29, 2021 in Podcast

E5 – Planning for a new B2B SaaS product launch | with Itai Varochik

Planning for a new B2B SaaS product launch In this episode, I get to speak with Itai Varochik. He has led marketing activities for B2B and B2C companies from conceptualization…
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December 22, 2021 in Podcast

E4 – Develop a strong messaging foundation | with Adam Ehrlich

Develop a strong messaging foundation In this episode, I get to speak with Adam Ehrlich. Adam has been working in the Israeli hi-tech ecosystem for over 15 years now and…
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December 16, 2021 in Podcast

E3 – Use data to improve business performance | with Justin Butlion

Use data to improve business performance Justin Butlion founded a number of businesses including Feedio, ProjectBI, and iTech Asia. In his last day job as the Director of Business Performance…
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December 2, 2021 in Podcast

E2 – Simplify your message so my mom can understand | with Eran Abramson

Simplify Your Message So My Mom Can Understand | With Eran Abramson In this episode, I get to speak with Eran Abramson. Eran is a hands-on creative marketer with over…
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November 29, 2021 in Podcast

The Customer Acquisition Experience | with Guy Rozman

The Customer Acquisition Experience | With Guy Rozman This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and…
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September 26, 2021 in SaaS

Creating Demand for Innovative B2B Tech With a LinkedIn & Google Combo

Creating demand where none existed before is kind of like magic. Think about it: it wasn’t too long ago that no one knew what cryptocurrency, blockchain, AI, or even smartphones…
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August 19, 2021 in E-Commerce

Optimizing Your Way to Profitable Scale

So you’ve managed to launch an effective UA campaign that generates an impressive ROAS on your $20K budget. You may even be generating $40-60K from that modest ad budget. That’s…
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August 15, 2021 in E-Commerce

Segmenting Audiences for Your Scale-Up Machine

There’s something magical about how a well-crafted PPC ad makes people take actions that they weren’t planning on taking before they saw it. One minute you’re catching up on Facebook,…
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